The impact of utilitarian, self-evaluative motives and hedonic motives for the use of online food delivery applications (OFDAs) by office workers in Ho Chi Minh City
Tác giả: Nguyễn Thái Dung & ctg
This study adopts the Theory of Planned Behavior (TPB) as a theoretical lens and develops a TPB-informed model to explain online food delivery application (OFDAs) usage among office workers in Ho Chi Minh City...